How data analytics is transforming B2B marketing
Consumer marketing might have grabbed many of the headlines around data-driven marketing, but B2B marketing is also going through a revolution thanks to digital change With all the hype that…
Data Driven B2B Marketing: The Risks of Marketing on a Whim
We’ve learned by now that B2B marketing often involves targeting a market-savvy and knowledgeable audience. However, usually the selling business is full of knowledgeable experts as well, and quite often…
How Social Media is Being Used for B2B Marketing [Inforgraphic]
There’s no getting away from the importance of social media has on B2B marketing. I was intrigued to come across this infographic on Smart Insights from B2B Marketing and Circle…
10 Essential Tips For B2B Marketing In A Digital Economy [SlideShare]
Whether your an enterprise or a small-to midsize-sized business (SMB) in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales. Not long ago,…
Why Emotion Matters in B2B Marketing
Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street…
15 Essential Social Media Facts and Figures For B2B Marketing
Social media has been the plaything for Business to Consumer (B2C) Marketers and they have always seemed to have grabbed the headlines because their products are funkier and sexier than…