Are You Ready for Instagram’s Open Advertising? 3 Cool Visual Strategies for Brands
As you may have heard, Instagram is opening its photo feed to advertisers. By the end of this year, businesses big and small will be able to buy ad space…
YouTube Users Name Top Five Ads of the Decade
Time may have declared YouTube’s everyday user the “Person of the Year” in 2006, but advertising and marketing’s adoption of the channel has proven just as powerful. Last year, almost…
The Insider’s Guide to Facebook Advertising
Hey everyone! First, let me apologize for the delay in this part of our Facebook Marketingseries. I was unfortunately hospitalized with pneumonia over the holidays, and have just recently returned…
How to Rock Your Twitter Marketing Strategy Using Ads
Are you looking for ways to supercharge your Twitter marketing strategy? Have you considering using Twitter Ads? Twitter Ads provide you with an excellent platform to target users based on…
5 of the Most Controversial Ads in Recent History
The best commercials get people talking. For a company pouring money into a high-profile, expensive campaign (not to mention dropping millions for seconds of Super Bowl airtime), the worst case scenario…
8 Experts Share Their Favorite Strategies for Facebook Ads
When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing…
Life Events Are the New Black for Advertising
When Facebook rolled out its new advertising targeting options a little over a year ago, it generated some significant buzz, but did it really help advertisers better target buyers who…
3 Trends That Will Change the Future of Online Advertising
We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It’s not just…
Buying Fewer Online Ads? Focus on Your Content
Every few years or so, consumers tell us they’re fed up with digital advertising. It’s intrusive, it’s offensive, it’s spammy. Fair enough. Heck, even I get fed up with advertisements,…
How to Set Up Facebook Dynamic Product Ads
Are you familiar with Facebook dynamic product ads? Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested…
Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch
Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for…
The Rise Of The ‘Shero’ In Culture And Advertising
This article is written by Jennifer Zimmerman, global chief strategy officer, mcgarrybowen. Whoever said, “It’s a man’s world,” hasn’t turned on the television lately. Culture is reflecting a newly empowered type…