Are you considering advertising your products or services on social media? Want to know the ideal ad dimensions for each social network? With a reported $8 billion spent on social…
It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website…
This week, we look at how personalized advertising content, driven by your own customer data, drives real results for both e-commerce purchases and for brick and mortar stores. All of…
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should…
Seeing people with their eyes glued to something as they go about their day isn’t new, but these days that something is the screens of their smartphones. Perhaps they are…
Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of…
Maybe you’ve heard this already, but video is a pretty big deal in social media marketing these days. Of course, you have heard this – anyone who stays up to…
The best practices of Twitter advertising are changing. The trouble with marketing guides, especially those about advertising, is that they have a short shelf-life. The world of digital marketing experiences change…
Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create…
Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group,Alex Leikikh. MullenLowe, an integrated marketing communications network that works…
Is content marketing better than advertising? Brands are favoring content over ads, according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references…
With the growth of the digital world accelerating at light speed, it’s extremely easy to assume that the most trusted advertising medium is online. Google, the biggest player in web-based…