Demystifying the display advertising landscape

Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.

display-ads-ss-1920You’ve probably seen the Display Lumascape. This chart is the most referenced visual I’ve ever seen from people describing the display advertising space. It categorizes the hundreds of ad tech companies in the ecosystem and how they relate to one another. Not for the faint-of-heart (or the eyes)….

Demystifying the display advertising landscape


Rick Duris is CopyRanger.

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