So, you want to create a content marketing campaign but don’t know where to start?
Content Marketing is everywhere. The marketing landscape has changed in the past few years, and while paid traditional advertising and marketing is far from dead, it is clear that right now, content is king. At the top of the food chain is Google with algorithms that grow more strict on content standards as the days pass, but it only improves what’s available to consumers, so it’s important to have the right process in place from the get go. There are a plethora of availabletools to help you create, promote and distribute amazing content. But, in a world of short attention spans, mobile consumption and content saturation, your content marketing efforts need a solid strategy…
