All About the Gifographic, King of Infographics

Elsewhere on Social Media Today, we’ve talked about the rise of GIFS, which are quickly becoming a new way of communicating online. Gifs are a fun, quirky way to demonstrate cultural knowledge. Also, there’s just something kind of addictive about looping video. Nail the moment, and you’ve got a gesture that can likely convey what words alone can’t.

Parallel to this, infographics have become a preferred choice for marketers and researchers alike to make data look more interesting. The advantages are many. Posts with infographics, compared with text-only posts, are as much as 30 times more likely to be read. And, as readers, people are much more likely to remember data they’ve read when it’s paired with an image rather than related verbally…

All About the Gifographic, King of Infographics


Rick Duris is CopyRanger.

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