How Barclays generates interest with content marketing

Content marketing is the axiom we all live and die by in the current digital marketing world, if you’re not producing content and marketing it successfully, then “the present is no place for you, Grandad”.

Of course I’m being overly dramatic, but in the increasingly multichannel world in which consumers are faced with far more choice than ever before in how they communicate with brands and how they receive marketing information, your company needs to be producing original messaging worth hearing…

How Barclays generates interest with content marketing

CopyRanger

Rick Duris is CopyRanger.

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