In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look at few key trends that I think are worth knowing about.
Click To Tweet >>> Social, Mobile, Content Marketing Predictions for 2015 Part 2
Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries
How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)
We’ll focus on more relevance and new inspirations (rather than just the tried and true).
And we’ll focus on being generously useful.
— Ann Handley (Read More 21 Digital Marketing Trends & Predictions for 2015)
Steve’s Comment: Tom Foremski for predicted this about 10 years ago, and he was right. The idea of becoming a publisher is very difficult for businesses…especially for large ones. They traditionally think about ensuring every word they publish is saccharine sweet and glowing in its obsequious praise.However, publishers want to attract readers and are forced to write for them. Not at them. With the growing cost of creating content, the painful truth that self-serving drek just doesn’t get shared rings loudly. Content marketers who strike the balance of being a great editor who knows a good story, but has the keen eye of a publisher who knows it must drive revenue will be the biggest winners.
Starting with sharing your blog posts or larger digital assets on your best performing social networks, like Twitter or Facebook, helps get early exposure, going back and promoting them with $20 bucks gives you a better chance to see how they will perform, and stronger signals to determine if they are worth supporting with heavier ad dollars.
Social, Mobile, Content Marketing Predictions for 2015 Part 2
