At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office:
1. 2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing, and will staff and budget accordingly. (Tweet this.)
—Shane Snow, Chief Creative Officer
2. The native advertising backlash will intensify—but from brands, not media critics. At some point, brands are going to start wondering why they’re spending hundreds of thousands of dollars to rent an audience instead of building one of their own. (Tweet this.)
—Matthew Rothenberg, Content Strategist
3. Brand publishers will finally realize they’re not competing with their competitors for their audience’s attention time, but with the entire amazing world, including The New York Times, YouTube, the Internet… If you don’t produce amazing, original, high-quality content, you stand no chance. (Tweet this.)
—Paul Fredrich, VP of Product
