The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is more organic, led by his grassroots supporters, which is remarkable and probably necessary given the paucity of attention he has received from the increasingly biased mainstream media.
The question of interest to the social media marketer is this : is the American public rallying behind him because he identifies with the problems faced by the 99%? Absolutely. But how has he managed to capture their imagination in such a short time? These marketing lessons from the veteran politician will make you rethink your social media marketing strategy…
Social Media Marketing Lessons from Bernie Sanders
