A Forbes study recently found that nine out of every 10 customers expect an open line of communication between customers and companies onFACEBOOK. However, only one out of four companies actually accomplishes this relatively simple task. Is it any wonder that 90 percent of companies fail in the first five years?
Your social media marketing presence is no longer a luxury that you can take or leave at your personal convenience. Customers expect real-time service, CRM and sales access. However, you can actually use this increased demand for perfection to your business advantage if you dive into the gunk of social media marketing. Learning the ropes of social media marketing also improves operating costs of your business.
Here are top social media marketing tips from the profiles and case studies of established Fortune 500 companies…