Have you ever hosted a party and promoted it on Facebook? That’s social media event marketing, but there’s a lot more to it than getting your friends to click ‘Join.’ Social media is an intrinsic part of how people experience almost every event now, and if you’re a marketer, that means lots of new opportunities to get more out of your event marketing strategy. All you need is the right tools and a plan.
The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social. Whether you’re organizing a networking event with a hundred industry professionals or amusic festival with thousands of attendees, social media can help you get the word out and connect with your audience.
To achieve your goals, you should have an event marketing strategy planned for before, during, and after the event. Here’s how you can leverage the benefits of social media every step of the way.
Social Media Event Marketing Strategy: Before, During, and After
