What’s the first thing you do every morning when you wake up? For many of us, it’s checking-in with our social media networks, as evidenced by new data from mobile ad platform Opera Mediaworks. Utilizing insights from their client base of over 1.1 billion users (including 90% of the top Ad Age Global Advertisers) across 19,000 sites and apps, researchers from Opera found that social media apps are the most commonly used “first app of the day” for users in the U.S, with entertainment apps most common for “last app of the day” use…
Social Media Apps the Most Commonly Checked “First App of the Day” – Report
