Social networks is a great tool for promoting your brand.
But you can do way more than that with social media.
Here are five ways to use social media you might be overlooking
1. Make a Splash in the Newspapers (Public Relations)
Want to make a splash in the media? Getting your business featured in a news story no longer means writing press releases and pushing them out to journalists.
Instead, you can just share your news on social media.
As PR expert Maggie Patterson explains:
Journalists rely on Facebook to source stories and Facebook itself actively promotes the platform as a “Rolodex” with 1 billion contacts for reporters.
Where your company may have relied on a press release in the past, you can now share your story on Facebook. It provides a low-friction way to report the facts in the case of breaking news or to provide comment on emerging issues that will help get your story to the media and your public faster.
To give the news you share extra oomph!, it’s worth building up relationships with journalists on social media. That way, you can point them to your story when you’ve got something you want them to see. Here’s our primer on finding journalists.