Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret.
For that reason and others, SEO copywriting best practices can’t and don’t guarantee a top ranking in Google’s search results. Nor can they promise a high conversion or click-thru rate.
SEO best practices, like the best practices employed by the world’s best athletes, do demonstrate a pattern of repeated success over time. They’re the next best thing to specific direction from Google and it makes sense to embrace them…
