Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. However consistently producing fresh and engaging content isn’t easy, it takes times and therefore money. Imagine being able to produce one piece of content and then being able to use it, multiple times this is what content repurposing is, it allows you to quickly boost the effectiveness of the content you already have. Content gets old, and information becomes outdated, that doesn’t mean it needs to be deleted, content can be reused and repurposed into new formats that helps produce more website visitors to your website and as a business owner isn’t this exactly what you want.
Turn Blog Posts into an EReport
If your know your blog statistics you know which of your blog posts are the most popular, compile the most popular blog posts that are about the same subject into an eReport, add in some new images, nice headers, special formatting and turn it into a PDF format, which you can sell or give away to your audience. A useful tool for WordPress users is the Anthologize plugin which makes this super easy.
