The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to.
That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction.
I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had just given a presentation at Intel’s first internal Social Media conference.
Since then, Pam and I have presented at West Virginia University for their Masters of IMC program, collaborated on a B2B content marketing workshop for Content Marketing Institute and several marketing conference eBooks. I know firsthand, that Pam is a brilliant content marketer and her new book, Global Content Marketing is a must-read for any business that expects to create demand through content internationally.
