Is your copywriting making prospects cringe?If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on their landing pages?
On this episode of the Call To Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her recent blog post and her disdain for certain overplayed marketing terms.
No one wants to feel like they’re being sold to – Henneke discloses which words you’re better off avoiding if you want to write copy that converts.
Tune in to learn…
- How to carry on the conversation that’s happening in your readers’ heads.
- How to write convincing and honest copy by being super specific.
- How to make sure your testimonials don’t come across as cheesy or fake.
