So you’ve heard that you need to have a personal brand, but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter.
Ok, don’t think about it as building a brand. Think of it as if you’re establishing your digital reputation. Wait, haven’t you spent countless years building up your reputation with friends, previous employers, colleagues and clients – why do you need a digital one now?
Ok, so let’s not call it a brand or a reputation, let’s develop your story that will become your digital first impression, one which will empower you and enable you to…
