Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO andcontent marketing.
You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions:
- Am I confident that my team and I understand SEO?
- Do we have the time to shape SEO strategies and put them into motion with content marketing?
- Are we using the right third-party SEO tools and resources to support our efforts?
- How do our business objectives relate to SEO and content marketing?
- How can I best measure our ROI?
It’s tough to answer all of the questions if you aren’t sure how to deal with the first question – do we understand SEO?..