Can you run a successful inbound marketing strategy without any direct mail, offline events, or other forms of outbound marketing? Can you grow your company on outbound marketing alone without any inbound marketing efforts?
It may come as a serious disappointment to you, but the answer is both “not really” and“it really depends.”
As always, there are always edge cases where a business can thrive using exclusively old-fashioned or new-fangled marketing efforts. However, for the vast majority of us, a sense of balance is absolutely crucial. And here’s why:
Outbound vs. Inbound Marketing: Can You Have One Without the Other?
