With a new day, come new things. That is especially true in the world of social media. Facebook, the world’s biggest social network takes no exception to that and like it or not is bringing more new tools to its platform for businesses. Here are a few of the new features that are either currently available or will be coming soon that can hopefully create more business for you and your company.
Interest Targeting
Does your firm offer a variety of products and services that target to a variety of different audiences? If so, you may want to utilize the new Interest Targeting tool that Facebook recently rolled out. With Interest Targeting you can reach specific followers by identifying their tastes using categories such as demographics, locations and interests for your organic posts. Before, only available with paid ads, now you can create specific messages on your company wall that will only get seen by specific people. This way your audience with no interest in that specific product or service will not have to see it. In addition it will prevent fans from potentially even unliking your page…
