When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, so your brand should hop on any new platform immediately. (What’s your Ello strategy, by the way?)
But does that approach actually work? New research from HubSpot suggests otherwise.
Where Consumers Expect You to Be
Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms.
New Data: Why Your Fans Aren’t Following You on Social Media
