With more than 400 million users (surpassing 304 million monthly active users on Twitter) that are sharing over 80 million photos and 3.5 billion likes per day, Instagram is undeniably a big and very influential community.
Around 53% of users follow their favorite brands on Instagram and around 44% of them use Instagram to research products. With 70% of users under 35 years of age, Instagram is the perfect platform for marketers that are looking to reach a young and growing audience through the universal language of images.
As of last September, Instagram has started rolling out Sponsored Ads and giving marketers a chance to drive a highly engaged audience to relevant product pages outside the Instagram environment. Sponsored Ads look like normal Instagram posts (photo or video) and the only difference is that they have a blue “sponsored” tag at the top right-hand corner and can be shown from an account you don’t already follow…
Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out
