Mobile marketing is growing by leaps and bounds, but the lingering question in many brands’ eyes is whether that growth isn’t mostly jiggly Game of War: Fire Age ads intriguing with Clash of Clans loyalists to pull a Benedict Arnold.
In other words: Can traditional brand advertising work on mobile?
The answer is a definitive yes, according to Applovin CEO and co-founder Adam Foroughi … especially in the transaction-focused verticals of commerce, travel, and — yes — gaming. In fact, traditional brand advertising has to work on mobile, as people increasingly spend their leisure moments eyes-down on smartphones and tablets and as the barriers to getting attention on mobile in owned channels continues become higher and higher…
