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Ignoring mobile marketing now is to risk certain death in a world where giants like Starbucks, Walgreens, and Macys are able to turn mobile users into more valuable customers. Automating that process is how they get it done. Think old-school CRM and web-based marketing automation solutions merged with modern app analytics solutions and you get mobile marketing automation.
But in a field that only emerged in the last-half decade, how do you know the best platform to choose?
Do you go with the grandfather of automated mobile marketing (Urban Airship), figuring they’ve got most of the kinks worked out?…
Mobile Marketing Automation: Everything you need to know to choose the right platform
