In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy. This statistic is surprising because given the recent rise of inbound marketing, business that have no solidified content marketing strategy are missing out on one of the best ways to attract, intrigue, and convert customers. In today’s digital marketing environment, a well-defined and executed content marketing strategy is an essential component to the success of any business…
Maximizing the Effectiveness of Content Personalization
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