Online marketing has birthed a variety of options for those looking to extend their reach – banner ads, affiliate marketing, and content recommendations. But how effective are these strategies in grabbing consumers’ attention? Let’s take a look at some pros and cons of each.
Is the reign of Google AdWords ending?
Google AdWords is 15 years old. Yes, in Internet years that’s ancient. But even at 15 it remains one of the most widely used online advertising strategies today…
Marketing Wars: Content Recommendations vs. Google vs. Affiliates
