At first glance, lead generation can seem to be an overwhelming task, mainly because the reason that no cookie-cutter method for creating and cultivating leads exists.
Look at Amazon.com for example. Use the search tool to find books on the subject, and a simple query such as “generate leads” reveals more than 6,300 pieces of literature. Finding material on a specific type of lead generation is even more revealing, for instance, type in “email marketing,” and the search yields nearly 9,100 books currently available on the subject!
The reason so much literature exists about lead generation is the importance it holds for businesses. Three in five business owners identified finding high-quality leads as the top challenge in identifying potential new consumers…
Lead Generation: 10 Proven Strategies To Generate Leads in Crucial Times
