It’s no secret that I’m a big fan of Business-to-Business, or B2B, copywriting. This field has certainly been good to me over the years. And, in my opinion, it’s the best opportunity right now for those who want to start a freelance career and make a good income.
In fact, a question I get asked a lot is, “How do I know if B2B copywriting is right for me?”
Before I answer that, let me quickly debunk a couple of myths that might be holding you back from exploring this field further.
First, Business-to-Business copywriting is not boring. It’s not about writing “business-like” letters and — yawn — technical spec sheets. B2B copywriting is very exciting. Really!
I just finished writing a short video script for a training company to help promote one of their new programs. It’s going to be shot using professional actors, then posted on the front page of the company’s website. How great is that?!
