Many CMOs work hard but struggle to cut through internally. Why? Because they don’t work on big issues that really matter. Don’t let that happen to you.
What are your CEO’s top three priorities? And your marketing team’s top three? I recently asked these questions of a group of CMOs who wanted to build more presence inside their organisations. Not all the flipcharts filled up quickly. Some people could immediately name their CEO’s top three burning issues, but many had problems saying what’s on their boss’s mind. When we then compared CEO and marketing priorities, the answers stopped the group in their tracks. Less than half of the charts showed any overlap between the CEOs’ and the marketing teams’ priorities.
Top Team Misalignment Is The Rule – Not The Exception
Most CEOs and CMOs are misaligned. That’s a big surprise. For instance, the Economist Intelligence Unit found that just 46% of business leaders say that their companies’ marketing and business strategies are aligned…
