How to establish a relationship between your brand and your influencers
When you’re activating an influencer marketing program, you need to establish a clear and positive relationship between your brand and the influencers posting about it. This is an aspect that is often overlooked during the influencer campaign planning process but will have a huge impact on the campaign’s success. If you aren’t able to establish a positive relationship with the influencer during recruitment, you’ll have difficulty bringing any influencers onto the campaign. And if you struggle to communicate this relationship during the content creation, then your posts will lack authenticity and could even bring some unwanted attention from regulators. We’ll outline everything you need to consider to establish a relationship with the influencers who will post about your brand…
