If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this ability to conduct in-depth research before making a purchase decision.
This new consumer buying process calls for a new marketing strategy. Businesses need to make meaningful connections with potential customers at every stage of the buying process, whether they’re conducting initial research, comparing options, or finalizing a purchase decision.
Enter inbound marketing…
