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Inbound marketing has become increasingly popular in the marketing and advertising world for the last several years, and it’s no surprise why. While traditional outbound ad campaigns attempt to persuade unfamiliar audiences with sales-y messages, “inbound” campaigns focus on the value they can provide users. And that prompts those users to naturally gravitate to those business when the need arises.
Related: 5 Marketing Strategies That Don’t Involve Social Media
Generally, inbound marketing strategies are less expensive, hold a wider range of benefits and, over the long term, will generate a higher rate of return…
