IBM, Facebook Team Up on Marketing Analytics Mashup

IBM, Facebook Team Up on Marketing Analytics MashupIBM just signed another significant data partner, Facebook. The collaboration addresses the holy grail of all marketers—making campaigns more personal with the right message, delivered at just the right moment.

In simple terms, the initial focus of the alliance is on combining data: it makes Facebook’s Custom Audience insights available to brands that use IBM’s Marketing Cloud to manage campaigns…

IBM, Facebook Team Up on Marketing Analytics Mashup

CopyRanger

Rick Duris is CopyRanger.

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