Customers are vocal. So it should come as no surprise that when it comes to sharing success stories, asking questions or filing complains, they’ll look at every possible option.
Since people started relying on Facebook and other social platforms for more than catching up with peers, brands need to prepare for an uptick in customer interactions on these channels.
Facebook is likely to be the primary line of contact for your customers when it comes to complaints and praise, as it is where most people are. Managing customer service over this platform, as a result, has become a standard expectation…
