As a website developer, launching websites is a part of my daily routine. But when it came to unveiling my own new rebrand earlier this year, it was a whole different ball game.
The rebranding process was involved. All told, it took eight months to go through the stylist sessions, the personal shopping, the photo shoot, the design process and finally development of my new website baby. With this much invested, naturally I wanted results. Could I have predicted the way that events unfolded after this puppy went live?
HECK NO.
To give you an idea – here’s how things rolled in the first hours of launch:
• 935 unique visitors in the first seven hours of the site being live
• 14 hot enquiries in the first 24 hours
• List growth of 25 percent in 24 hours
But were those quick wins worth the long time investment and considerable financial investment? Let’s take a look at what I invested in and whether it was ultimately worth it…
