How to Write About Things You Know Nothing About

unicorn-rainbow-1In the land of sunshine and rainbows, content marketers always write about topics they’re well-versed in.

In the real world, we have to cover topics that fall far outside our areas of expertise — or even interest, for that matter.

Case in point: When Instagram was getting popular back in 2011, I had to cover the app … and didn’t download Instagram onto my phone until about three weeks ago — a full three yearsafter I first covered what it was and how it can be used.

How to Write About Things You Know Nothing About

CopyRanger

Rick Duris is CopyRanger.

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