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Every entrepreneur has something to sell. The single most effective way to achieve that is with copywriting, best defined as “salesmanship in print.”
Related: 5 Copywriting Hacks Designed to Give Your Business a Boost
Today, however, “print” has multiple meanings. As Ray Edwards, an expert copywriter and author of the new book How to Write Copy That Sells, told me in an interview: “These days, ‘print’ can take the form of an email, content on a web page or blog post, a script for a video or podcast as well as any number of other formats…
A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time
