In the land of sunshine and rainbows, content marketers always write about topics they’re well-versed in.
In the real world, we have to cover topics that fall far outside our areas of expertise — or even interest, for that matter.
Case in point: When Instagram was getting popular back in 2011, I had to cover the app … and didn’t download Instagram onto my phone until about three weeks ago — a full three yearsafter I first covered what it was and how it can be used.
