Can just one word make a difference? You tell me…

Can just one word make a difference? You tell me…

[featured-image single_newwindow=”false”]I have this partnership in the personal development space. Specifically, the law of attraction market.

My partner is very ambitious. Always testing.

Anyway, I was critiquing a sales page he’d just put up where he was offering to help people become successful.

Makes sense right? Like that’s what LOA folks want, right? Success?

No. Wrong.

Paradoxically, for the most part (and there are exceptions,) law of attraction folk do NOT want to be successful.

Weird, uh?

Being successful is just too damn hard. Too much responsibility goes with it.

They’d just rather be rich.

I already knew this.

But my partner didn’t. He was blown away by what I said. Didn’t believe it. So he tested it. He’s a crazy split tester. (The stuff we’ve learned would make you giddy.)

But sure enough. Being “rich” crushed being “successful.” Upwards of 30% conversions on being rich. Against FB traffic.

Now he understands the market a little better than he did yesterday.

And that’s what it’s all about–intimately understanding your market. Even down to their words choices.

Sure, wordsmithing has its place. But I’d rather know my market just a little better than the next guy.

The more, the better you understand, the more and better you can give them what they really want.

PS: Remember that 20% conversion offer I was telling you about? It’s this:

Think about why it works. In light of the conversation above. What words am I deliberately using that elicit the kind of reaction I’m going for?

In this case, YOU are the market. What words, what phrases grab you? Resonate with you?

I’ll have more to say about the web page in the future, but this should get you thinking.


Rick Duris is CopyRanger.

Leave a Reply

2 × 2 =