Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.
As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).
But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing…
