Why Pinterest May Be The Most Important Social Network For Brands For The 2015 Holiday Season

Why Pinterest May Be The Most Important Social Network For Brands For The 2015 Holiday Season | Social Media TodayPinterest has been a major traffic driver for online holiday retail shopping over the past few years, and this coming holiday season, it looks set to be even bigger.

The visual-based social network pulls in more than 70 million active visitors each month, and they aren’t just women – the male user base grew 74% in 2014, bringing the female to male ratio to 80:20. (Not that we need directions for manly projects, we just pin them for reference). Consistently, Pinterest is the second-ranked social network for driving e-commerce traffic, beat out only by Facebook.

And the network’s shopability is still on the up and up – they’re in the midst of rolling out “Buy It” buttons. Those adorbs fall boots can be more than just a starry-eyed dream, they can be on your feet within 3-5 business days too…

Why Pinterest May Be The Most Important Social Network For Brands For The 2015 Holiday Season

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Rick Duris is CopyRanger.

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