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Influencer marketing, or influence marketing, is not a recent practice or a novel concept. Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment you’re looking to target. According to the Houston Chronicle, influencer marketing’s been attracting more attention of late due to the rise of social media networks and the subsequent wider spread of word-of-mouth recommendations.
In traditional marketing models, marketers would focus most of their efforts on formulating and promoting mass media campaigns. Today, those models have radically changed, as you need to go beyond a sales pitch and tap into targeted audiences, efforts which can be greatly helped by tapping into an influencers credibility within communities they belong to. Influencers are not specific to a particular profession or an industry. They can be market experts, bloggers, analysts, editors, journalists, marketers, community managers and others. But what they all have in common is that they have a strong presence and are highly attuned to their audience´s needs and preferences…
