How do you launch a truly effective mobile marketing program? Columnist Jim Kreller explains how to push past the hurdles marketers face with mobile.
Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet to take full flight.
Based on hundreds of conversations with prospects and customers, I’ve learned that one of the main reasons for this stagnation is that many marketers make the false assumption that the success other companies are experiencing cannot be replicated. Too many marketers think that what’s working for Men’s Wearhouse or Pep Boys is unique to those companies and their situations. (Disclosure: Men’s Wearhouse and Pep Boys are clients.)…
How To Overcome The 3 Biggest Barriers To Mobile Marketing Success
