When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company’s ranking on search engines is through your firm’s social media profiles.
As social media activity continues to grow, social media engagement is even more critical to a well-rounded marketing strategy. Which is why it’s important to make your social media profiles part of your overall keyword search strategy. It doesn’t need to take priority, but it does have its place—consider it a step 3.
Here’s a look at how to best optimize the most important social media sites for professional services firms:
