Conceptually, local SEO is very simple. It’s a strategy to associate your brand with a specific location, usually a city or a region, so that it appears in local searches. For example, if you own a taco bar in Dallas, Texas, local SEO can ensure your business appears for people in Dallas searching for taco establishments, or for people looking for taco establishments in and around Dallas. The process is more complex than this, but the basic concept is easy to understand.
Things get significantly more complicated when your business has multiple physical locations. Since your business isn’t going to have a one-to-one association with a location, you can’t optimize with a straightforward strategy, but you also don’t want to miss out on the opportunity to get extra local visibility.
The good news is, while optimizing for multiple locations is more difficult than optimizing for one, there are a handful of tricks you can use to make it easier…
How To Optimize Local SEO When You Have Multiple Physical Locations
