What To Do When Content Marketing Fails To Improve SEO Performance

You had big dreams for your content marketing initiatives — but unfortunately they’ve fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn’t positively impacting your SEO.

 

confusion-analytics-performance-down-ss-1920Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.

While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not the only component required for success…

What To Do When Content Marketing Fails To Improve SEO Performance

CopyRanger

Rick Duris is CopyRanger.

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