In many ways, social media is the glue that holds content marketing together on the whole.
- Creating content is the easy part – the difficult comes in promoting content to make sure that it reaches a wide audience.
- It’s here that social media becomes incredibly useful: the discussions that take place online are the perfect way to build up a large following and reach the people who will be so impressed by your content that they make a purchase.
There’s no single ‘best practice’ approach to using social media for content marketing.
While your social media efforts should supplement your content, there’s a million ways to go about posting online and developing your presence within online communities…
How To Integrate Social Media With Your Content Marketing Strategy