Do your readers see you as a logo instead of a real person?
Are you sharing the real you in your social marketing?
It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.
In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.
#1: Tell a Really Good Story
Everyone loves a good story. In fact, stories stimulate the brain and change how we act.
As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.
What stories should you share? Pull from your life experiences. Put a little bit of yourself out there. Your followers know when you’re being genuine and they appreciate the connection you’re trying to make—people always want to know they’re dealing with a person, not a logo.
How to Infuse Your Personality Into Your Social Media Marketing
